Wpisy oznaczone tagiem "The Peterson Group Solutions California" (2)  

sherryrcole29
 


Since New Year has come among us, we are now wondering what the trends would be or what new things would be innovated to feed the unending cravings of mankind. With the production of things which were only thought possible in imaginations, expectations are also rising from end consumers who will benefit from all of the wonders created by the intellectual thoughts of the geniuses in respective different field of industries.

Businesses are already questioning themselves: how will we continue gaining customers? Can we sustain what we have? How can we maintain our freshness? Are we still able to out-compete our rivals? Can we manage to be relevant and engaging in these constantly changing forces of digital consumer and technological advances? We assure you, we, at the Peterson Group with years of experience, are also asking the same questions and reviewing our options.

Amid the warnings of fast changing development in our modern world, it is important to note that no innovation was ever adapted overnight. All of the technology that we see today have been created and developed for decade when people are still in denial and doubt of the possibility of its existence and success. It takes time for new things to be accepted and even takes longer time to let go of old customs and habits. Obsolescence creeps on brands, not spring on them. However, with continuous flow of information and unquenchable quest for knowledge, it will only take time to revamp theories and experiments and we have to start anew with brand strategies to cater to the demands of our spontaneous market.

From the far flung corners of the world, the developing cities of Taipei, Taiwan, Jakarta, Indonesia and Kuala Lumpur, Malaysia; amidst the thick pollution of Beijing, China and the bustling streets of Seoul, South Korea; the taming of the wild in Kenya or Ghana and the flourishing complexities of the United States, brands stand the risk of simply ceasing to matters as cultures, trends and expectations shift across time.

While many CEOs may be kept awake waiting and preparing for the unexpected and gathering their gear to withstand, the threat of their brand going the same way as dinosaurs will likely suffer a much slower pedestrian pace.

Change is good. The only question is, will your business be relevant to keep up with the changes? If it is, is your brand strategy enough to stand the test of time?


READ MORE: www.pearltrees.com/sherryrcole29/item169863133
 

toddsisaac
 
Print materials are important but they are already a part of ancient marketing strategies that it has been a standard to any business to automatically have them from the start of their promotions. Digital marketing, on the other hand, has been adopted by a lot of entrepreneurs and business owners that it has been redundant with each other. They only differ on content and name of the company but it seems that every strategy available has already been used. There is no more space for uniqueness and never a chance to stand out.

The Peterson Group has been developing marketing materials since 1991 and believes that as long as people have brains, marketing tools will continue to develop; ideas will continue to create and innovate new things to adhere to the growing demand.

Many marketers say content is the most important part of marketing, regardless of the medium being used. While this is equally true, the question lies as to how you can attract the crowd with your content alone. Negative or positive reviews of your clients depend highly on the visuals as much as on the content.

Adam Span, marketing director of Anon Creative Designs and Marketing and speaker of the most recent marketing symposium in Jakarta, Indonesia compares marketing tools to an impression built around a person. He says, “Let’s say for example you meet two girls for the first time. One is dressed in skirt and coat while the other is dressed in casual pants and tee-shirt, who would you choose as the educated and professional one even without hearing them speak?”

After the crowd has answered that they would be choosing the first one, he said, “Marketing is just like that. First impression matters and this impression mostly rely on the medium you are using”.

Taking your marketing tools to the next level would only need the following:

1.Product video
A two-minute video is now a trend to be able to promote your own product. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation.

2.Testimonials
People are more likely to trust other people’s witness over your claims. This assures them you are no scam. Make it a habit to ask past clients for their testimonials whenever you can

3.Case Studies
What more can prove your legitimacy and dedication than a bunch of researched numbers and statistics to show?


read more: go4tpg.com/
  • awatar Joel Windham: Case studies take a lot of time to create. Why would you waste time on it when you have other marketing tools to focus on?
  • awatar David M. Brown: It is better to advance using digital marketing. I can’t understand people who do not want to put up their websites.
  • awatar Erika Larsen: Another great way of marketing is to answer the phone when a client calls. What is the use of your customer support when you just let it ring and direct it to voice mails instead?
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